Comic Sans is a newsletter by me, Jesse Goldman, an industry veteran of both the design and comedy world.

Twice monthly I’ll be breaking down comedy in the world of branding, and branding in the world of comedy. Sometimes that means analyzing why a TikTok joke about a $150 rock lands, sometimes it’s pulling apart why a Super Bowl ad doesn’t. The goal isn’t just to point and laugh, but to understand how humor and commerce keep colliding, and what that collision says about culture right now.