Interesting read, Jesse. I wonder if you could go one layer deeper with the math that went into Bilt's decision to greenlight this "campaign". For instance, if each episode costs ~$10K to make, how many people need to sign up and be a Bilt rewards member for X years, before they recoup the cost of production?
1) I love the way you’re thinking about this and I’d want to read that too!
2) unfortunately I am the absolute last person who should be publicly doing math as I’m a high functioning idiot who cannot even do the tip on a check at a restaurant in my head.
You bring up something really important though which is that I have a tremendous gap in knowledge when it comes to the business end of marketing. I live pretty squarely on the creative end and can only bring my expertise as a comedian and a graphic designer to talk about the quality of storytelling in branding and how companies use comedy for that reason.
finally 3) Rachel Karten of the incredible Link In Bio newsletter did a great job interviewing the team behind Roomies and that probably gets closer to that layer you’re looking to explore than I can!
Thanks for reading though and so flattered you’re here!
Interesting read, Jesse. I wonder if you could go one layer deeper with the math that went into Bilt's decision to greenlight this "campaign". For instance, if each episode costs ~$10K to make, how many people need to sign up and be a Bilt rewards member for X years, before they recoup the cost of production?
1) I love the way you’re thinking about this and I’d want to read that too!
2) unfortunately I am the absolute last person who should be publicly doing math as I’m a high functioning idiot who cannot even do the tip on a check at a restaurant in my head.
You bring up something really important though which is that I have a tremendous gap in knowledge when it comes to the business end of marketing. I live pretty squarely on the creative end and can only bring my expertise as a comedian and a graphic designer to talk about the quality of storytelling in branding and how companies use comedy for that reason.
finally 3) Rachel Karten of the incredible Link In Bio newsletter did a great job interviewing the team behind Roomies and that probably gets closer to that layer you’re looking to explore than I can!
Thanks for reading though and so flattered you’re here!